توظيف النوستالجيا في بناء الرسالة الإعلانية : دراسة على الإعلان التليفزيوني بمصر = Implement Nostalgia in Building Advertising Message : A Study on Television Advertising in Egypt
نویسندگان
چکیده
منابع مشابه
دراسة نقدیة فی توظیف الاسترجاعات فی قصة النبی یوسف(ع) (دراسة على أساس نموذج جیرار جینت)
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متن کاملRegulation of television advertising
Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the commodities or services that can be publicized to various audiences (stricter laws often apply to children’s programming). Time restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may reduce the diversity o...
متن کاملAdolescent exposure to food advertising on television.
BACKGROUND Television viewing is hypothesized to contribute to obesity among children and adolescents through several mechanisms that include the displacement of physical activity, snacking while watching TV, and the influence of food advertising. METHODS This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based o...
متن کاملTelevision Advertising and Online Shopping
Media multitasking competes with television advertising for consumers’ attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, measures of brands’ website traffic and transactions, and ad con...
متن کاملTelevision Advertising and Online Search
D a 20-year trend toward integrated marketing communications, advertisers seldom coordinate television and search advertising campaigns. We find that television advertising for financial services brands increases both the number of related Google searches and searchers’ tendency to use branded keywords in place of generic keywords. The elasticity of a brand’s total searches with respect to its ...
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ژورنال
عنوان ژورنال: مجلة العمارة والفنون والعلوم الإنسانية
سال: 2018
ISSN: 2356-9654
DOI: 10.12816/0044811